When you need professional live streaming services for an event, your cost can vary widely based on the following: the size and complexity of the broadcast, the experience and skill level of the professionals on the live streaming team, and the type and amount of equipment needed for the broadcast.
Keep in mind, you are basically creating a television quality broadcast that airs on the internet, rather than on television. If you’re comparing quotes, it’s important to see and really listen to the examples of work. Audio is often overlooked, but is just as important, if not more important than the quality of video. People will often tolerate out of focus or grainy video, but they will not tolerate audio that is difficult to hear or has feedback issues.
These are a few of the questions you’ll want to consider when you are asking for a quote.
- The number of cameras you would like. I recommend at least two cameras for a more professional look with various angles. If the budget is tight, one of the two cameras can be set on a wide shot and wouldn’t have to have an operator.
- How many microphones are needed? The number of microphones can have a big impact on the expense. If one podium microphone is all you need, it’s less complex than five microphones for a panel discussion.
- Does the event require audio for people in the room? If the livestream is just for the online audience and no audio is needed for an in-person audience, that can reduce the need for speakers to be set up on site. If there is an audience in the room, the number of people and the size of the room will also affect the cost.
- Are you broadcasting to screens in the room? If so, do you want the broadcast to go to the screens or do you simply want images or a PowerPoint sent to the screens?
- Will you need remote speakers during the presentation? Do the remote viewers or speakers simply present or do they interact with the main speakers?
Along with questions about the equipment, you’ll also want to know the experience level of your team. Some crews are experienced in audio visual, while others have a background in video production. Naturally, those with a background in audio visual are experienced in serving an in-person audio. Those with a background in video production are more used to broadcasting standards.
Factors affecting cost
- Size and complexity:
- Small live events, such as a press conference 1-2 cameras, one microphone, 2-person crew start at about $3,000 – $6,000
- Medium scale events, such as corporate town hall meeting- $12,500–$25,000.
- Large-scale live events, such as a daylong conference, panel discussion, or awards ceremony: $15,000–$50,000+.
Additional costs
- Travel expenses for crew and equipment.
- A wired internet connection and possibly a backup internet.
- Venue-specific requirements, like permits or special equipment rentals.
