Frequently Asked Questions
How Is Facebook Different From Streaming On A Website?
Facebook is a digital platform, and its requirements for audio are different than typical website streaming. For instance, it’s possible to use analog sound and broadcast to a website. However, Facebook is set up for digital audio. An analog signal will either come out very low or perhaps not at all.
You will need specialized software and hardware to broadcast, and you must make sure the audio coming into your system is digital.
Many companies are recording video of events and or broadcasting the video live to a website. Make sure the company you choose has experience broadcasting on Facebook. It’s platform is unique, but well worth it.
How Can I Cover My Cost Of Live Streaming?
In almost every broadcast we have done, sponsors have covered the cost of our services. Live broadcasting on Facebook provides so much additional benefit to the sponsors. Therefore, it makes sense that any company that already backs your organization will also be interested in making a bigger impact.
In addition, in some cases, the audio-visual company already working the event will be using a switcher and providing much of the “production”. In that case, the cost of live broadcasting and recording the video is minimal.
Frequently Asked Questions
What Should I Do As An Event Organizer To Ensure The Broadcast Goes Well?
First, be sure to vet your live streaming company. Ask for references. Be sure the company has experience broadcasting on Facebook.
Second, do some live stream testing with your Facebook page in advance. You will need to give the company access to your page by making someone in the company a Facebook editor. Next, set up some simple live stream promotion of the event, just to test and make sure the equipment is working. It is important to test on your page in advance.
Third, be sure to set up a conference call with you and the Audio Visual company and your live streaming company. Make sure they understand exactly how they will work together. Make sure the roles are clearly defined. If possible, both companies should agree to record the event video. That way, if one fails to do so, you have a back up.
The live streaming company need specialized software and hardware to broadcast, and the audio going out to Facebook must be digital, not analog.
Many companies are recording video of events and or broadcasting the video live to a website. Make sure the company you choose has experience broadcasting on Facebook. The Facebook platform is unique, but well worth it.
How Much Does Live Streaming Cost?
That’s always the question. The answer is complex. If there is an A-V team on site, they may already take care of the lighting. In some cases, the A-V team has a switcher and can provide the audio and video needed. The live streaming company simply connects to the switcher and provides the equipment for recording the video and live streaming it. If no lighting, microphones, or cameras are needed, the cost could be minimal, possibly as low as about $3,000.
Keep in mind, in that case, your live streaming company still MUST:
Be sure the A-V company can provide a digital audio and video signal. Go on site and test the wired internet connection at the event space and make sure it is strong enough to broadcast live. And, go live on your Facebook page in advance just to test.
In other cases, the A-V team might just be providing audio and lighting. In that case, your live streaming team will need to have 1-4 cameras, depending on your needs and budget. They will also need a computer for capturing your powerpoint graphics used in the production. If videos are used in your event production, your streaming company will also need those ahead of time.
As you can see, each event is different and pricing depends on the extent of services and time your live streaming company will spend on your project.